Athlete stories. Sport & life balance
Different athletes, different starting points, different goals. One consistent approach.
Years experience
Athletes coached
Ironman finishers
Nationalities
Level certification
Athlete Stories
From First Triathlon to Full Ironman
JOOST - KONA WORLDS 8:58h
Entrepreneur · Father of two
Joost is an entrepreneur and father of two daughters. And he still found a way to cross the finish line in Kona. Most people use a busy life as a reason not to compete at the highest level. Joost used it as the brief.
silvia - IM 70.3 WORLDS TAUPO - WORLDS LAHTI - WORLDS SAMORIN
CEO · Started Triathlon at 40 and qualified for im 70.3 worlds
Silvia realized her lifestyle had become sedentary. So she decided to do something about it — and contacted Oriol. A few years later, she stood on the start line of the 70.3 World Championship in Taupo. Then she went further and completed her first full-distance Ironman. Some people start. Some people go all the way. Silvia did both.
THOMAS - ZARAUZKO TRIATLOIA
ENGINEER · COMPETING ON THE WORLD’S MOST ICONIC COURSES
Thomas joined through a recommendation and never looked back. Since then, the results came fast — personal best after personal best — but that’s not the story. What stands out is how he approached training: consistency over perfection. Travel, work, low-energy days — training adapted, momentum stayed. Progress became sustainable. The performance followed. The best athletes aren’t always the ones who never miss. Sometimes they’re the ones who keep showing up. Thomas did.
TOMÁS - PATAGONMAN
CONSULTING DIRECTOR · THE VOICE OF EXPERIENCE
Tomás lives consulting life—super intensive days, nonstop travel, and a calendar that can shift overnight. One day he’s in Madrid, the next in Arabia, then on the road again—sometimes even abroad while also competing in Belgium or chasing the cycling classics back home. Despite that rhythm, he stays focused on what matters: showing up, doing the work, and turning a chaotic agenda into real performance. That’s what makes Tomás stand out.
LAURA - IRONMAN 70.3 BAHRAIN PODIUM
MBA STUDENT · MAKING TIME FOR BIG GOALS
Laura spent years building an international career in Amsterdam while refusing to put sport on hold. Work, travel, training, racing — somehow she made room for all of it. She proved that high performance doesn’t require putting life on pause. From racing around the world to stepping onto the podium at Ironman 70.3 Bahrain and competing at the 70.3 World Championship in Marbella, she kept showing that consistency beats having more time. Some people wait for the perfect moment. Laura built results in the middle of a full life.
Having said that, what makes Uri special is his contagious love for the sport, and his genuine interest in not only making you a better athlete but also help you to enjoy the process. I am glad I met Uri, and I recommend you to try meeting him as well
His methods, always using technology based on Training Peaks and Garmin, are really useful in my training.
After months of training, I was totally surprised to finish 4th in my age group and 15th overall in my first IM event which also meant I qualified for the World Championship in Kona next year. Although my main goal was just to do well, I cannot thank Uri enough for this result and his excellent coaching and support. He’s a great guy as well!
He knows how to motivate you with the right feedback and training load so you know that the toughest training will be still painful but not unachievable as the training zones are regularly updated. I was able to follow the training plans rigorously, which gave me good confidence in my races. The race plans he prepared for the events were always spot-on and based on your data. The local events and group rides he organises around Barcelona are much fun too.
Besides that, I remained injury-free which for me is a big achievement as I always struggled with little aches and injuries in the past when I was following my own marathon training plan.
All in all, he is a highly recommended, passionate and professional coach who maximises your potential using data and modern ways of working. He is fun to work with too. Uri, thank you for everything so far!
Over a 9 month plan Oriol’s workouts built suitably to allow me to avoid injury while making clear progressive gains. For example my swim pace has improved by 10 seconds per 100m and my cycling ftp has increased by over 30watts in this time, more importantly these are sustainable gains I can hold over longer course racing.
Oriol provides feedback on every session and takes time to explain the benefit of each of the sessions so you understand the purpose of the session and plan structure and how to get the most out of yourself.
I’m based in the UK but regular Zoom calls meant this was never an issue.
I wouldn’t hesitate to come back to Oriol for help when I plan to do my next Ironman.
Start Your Journey
Ready to Add Your Story?
Every athlete here started with a goal and a decision to stop training alone. The next step is a conversation.